The Evolution of Customer Loyalty Programs: A Case Study on Frasers Group's Integration
RetailConsumer BehaviorBusiness Strategy

The Evolution of Customer Loyalty Programs: A Case Study on Frasers Group's Integration

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2026-02-16
7 min read
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Frasers Group's unified loyalty program integration reveals evolving retail strategies improving customer engagement and offering key lessons for success.

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#Retail#Consumer Behavior#Business Strategy
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2026-02-16T20:15:57.282Z